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Keyword Research & Strategy — Target the Right Customers and Stop Wasting Your SEO Budget

📋 What's Inside This Page?

Everything you need to understand about keyword research — what it is, why it is the foundation of every successful SEO campaign, how we identify the exact terms your customers are searching for, and how the right keyword strategy drives real leads to your business. Jump to any section:

Technical SEO — Fix the Hidden Issues That Are Blocking Your Google Rankings

📋 What's Inside This Page?

Everything you need to understand about technical SEO — what it is, why even great content fails without it, the exact issues we find and fix, and how a technically sound website ranks faster and holds its position longer.

⚙️ What Is Technical SEO — And Why Does It Matter?

Technical SEO is the process of optimising the infrastructure of your website — the behind-the-scenes elements that determine whether search engines can properly find, crawl, understand, and index your pages. It has nothing to do with your content or your backlinks. It is about making sure the foundation your entire SEO strategy sits on is structurally sound.

You could have the best content in your industry and a strong backlink profile — and still rank poorly if Google is struggling to crawl your website, if your pages load slowly, if your site is not mobile-friendly, or if critical pages are accidentally blocked from being indexed. Technical SEO removes the invisible barriers that stop your website from ranking as high as it should.

70%
of Websites Have Critical Technical SEO Issues
53%
of Users Abandon a Site That Takes Over 3 Seconds to Load
60%
of Google Searches Now Happen on Mobile Devices
+28%
Average Traffic Increase After a Technical SEO Fix

📊 What a Technical SEO Audit Reveals

Crawl Errors Found
Avg 47
Per website audited
Pages Not Indexed
Avg 23%
Of all pages on site
Page Speed Score
Avg 38/100
Before optimization
Broken Links
Avg 31
Internal & external
Missing HTTPS
1 in 5
Pages still on HTTP
Mobile Issues
Avg 18
Usability errors per site

These are the real averages we see across websites we audit. Every one of these issues is costing you rankings and traffic right now.

🔧 The Technical SEO Issues We Find and Fix

Technical SEO covers a wide range of issues across your entire website infrastructure. Here is a breakdown of everything we audit and fix — and why each area matters for your Google rankings:

Technical SEO Services
Technical Issue What It Means Ranking Impact
Crawl Errors Google encounters errors when trying to access your pages — meaning those pages cannot be ranked Critical
Indexing Blocks Pages accidentally blocked via robots.txt or noindex tags — invisible to Google entirely Critical
Slow Page Speed Pages loading over 3 seconds lose rankings and visitors — Google uses speed as a direct ranking factor Very High
Mobile Unfriendliness Google uses mobile-first indexing — a poor mobile experience directly reduces your rankings Very High
Broken Links (404s) Dead links waste crawl budget and signal poor site maintenance — both hurt rankings High
Duplicate Content Multiple pages with the same content confuse Google and split ranking signals High
Missing HTTPS / SSL Insecure websites are flagged by Google and browsers — penalised in rankings and trust Critical
XML Sitemap Issues Missing or outdated sitemaps slow Google's discovery and indexing of your pages Medium
Core Web Vitals Google's official page experience scores — LCP, CLS, FID — directly used as ranking signals Very High
Redirect Chains Multiple redirects in sequence bleed link authority and slow load times significantly Medium

🛠️ Our Full Technical SEO Audit Checklist

Here is every area we cover in a complete technical SEO audit — nothing is left unchecked:

🕷️ Crawlability & Indexation
  • robots.txt audit and optimisation
  • XML sitemap creation and submission
  • Noindex and canonical tag review
  • Google Search Console error resolution
  • Crawl budget analysis and optimisation
⚡ Page Speed & Core Web Vitals
  • Largest Contentful Paint (LCP) fix
  • Cumulative Layout Shift (CLS) fix
  • Image compression and next-gen formats
  • CSS / JS minification and deferral
  • Browser caching and CDN setup
📱 Mobile & HTTPS
  • Mobile usability audit (Google standard)
  • Tap target and font size fixes
  • Viewport configuration check
  • SSL certificate verification and fix
  • HTTP → HTTPS redirect implementation
🔗 Links & Site Architecture
  • Broken internal and external link fix
  • Redirect chain and loop resolution
  • Canonical URL implementation
  • URL structure cleanup
  • Duplicate content resolution

📋 Our Technical SEO Process — Audit to Fix to Monitor

We do not just hand you a list of problems and disappear. We identify every issue, fix it, verify the fix, and monitor for regressions — so your website stays technically healthy as it grows:

🔎
Full Technical Audit — 100+ Point Crawl of Your Entire Website

We use Screaming Frog, Google Search Console, and Google PageSpeed Insights to crawl every URL on your site and flag every technical issue — crawl errors, speed problems, mobile issues, duplicate content, broken links, missing tags, and more. Every issue is documented, explained, and prioritised by ranking impact.

📊
Priority Ranking — Fix the High-Impact Issues First

Not all technical issues carry equal weight. We categorise every finding as Critical, High, or Medium priority — and begin with the fixes that will produce the fastest and most significant ranking improvements. You always know what we are fixing first and why.

🔧
Implementation — We Fix It, Not Just Report It

With your approval, we implement all fixes directly in your website or provide exact developer instructions for each change. We do not generate a report and leave you to figure it out — we handle the technical work end to end, from robots.txt updates to page speed optimisation to redirect implementation.

✅
Verification — Confirm Every Fix Is Working

After implementing fixes, we re-crawl the affected pages and verify that every issue has been successfully resolved. We also check Google Search Console to confirm Google has re-indexed the corrected pages and that no new errors have been introduced during the fix process.

📈
Ongoing Monitoring — Keep Your Site Clean as It Grows

Technical issues do not stop appearing after the first audit — new content, plugin updates, and site changes introduce new problems over time. We run a monthly technical health check so that every new issue is caught and resolved before it has time to hurt your rankings.

🔥 3 Technical SEO Problems That Are Silently Destroying Your Rankings

These three issues are the most common — and the most damaging — technical SEO problems we find on business websites. Check if any of them apply to you:

One of the most devastating technical SEO mistakes is accidentally adding a noindex tag to key pages — or blocking entire sections of your site in your robots.txt file. This happens during website redesigns, plugin updates, or developer testing environments being accidentally pushed live. The result is Google completely ignoring those pages — they disappear from search results entirely. The fix is simple once found, but you would never know it was happening without an audit. Check your Google Search Console Coverage report regularly for unexpected "noindex" or "excluded" pages.
Page speed is a confirmed Google ranking factor — and it also directly impacts how many visitors actually stay on your site. A page that takes 5 seconds to load loses 38% of its visitors before they even see your content. The most common causes are uncompressed images, too many plugins, render-blocking JavaScript, and no caching configured. Test your site right now on Google PageSpeed Insights — if your score is below 70, you almost certainly have speed issues that are costing you both rankings and conversions. Every second faster = more rankings, more traffic, more revenue.
A website that "looks fine" on mobile is not the same as one that passes Google's mobile usability standards. Google's mobile-first index means it primarily evaluates the mobile version of your site for ranking purposes. Common hidden mobile issues include text too small to read without zooming, tap targets too close together, content wider than the screen, and interstitials that block mobile users. These issues are invisible when you casually browse your own site but are clearly flagged in Google Search Console's Mobile Usability report. If your mobile usability report shows errors, you are losing rankings every day they remain unfixed.

📊 Core Web Vitals — Google's Official Page Experience Scores

Google uses three Core Web Vitals as direct ranking signals. Here is what they measure and what scores you need to achieve to rank competitively:

LCP — Largest Contentful Paint (how fast main content loads) Good: under 2.5s
✅ Good <2.5s ⚠️ Needs Improvement 2.5–4s ❌ Poor >4s
CLS — Cumulative Layout Shift (visual stability while loading) Good: under 0.1
✅ Good <0.1 ⚠️ Needs Improvement 0.1–0.25 ❌ Poor >0.25
INP — Interaction to Next Paint (responsiveness to user input) Good: under 200ms
✅ Good <200ms ⚠️ Needs Improvement 200–500ms ❌ Poor >500ms

🏆 Why Businesses Choose YYC Marketing CA for Technical SEO

Technical SEO requires a combination of SEO knowledge and genuine technical expertise. We have both — and we do the work ourselves, not just report on it:

🔍
100+ Point Audit Every technical issue found, documented, and prioritised — nothing missed
🔧
We Fix It — Not Just Report It Full implementation included — not just a PDF of problems to solve yourself
⚡
Core Web Vitals Specialists We target Google's official page experience scores for ranking advantage
📊
Monthly Health Monitoring Ongoing checks so new issues are caught before they hurt your rankings
📋
Plain-English Reporting Every issue explained in plain language — you always know what was fixed and why
💬
Direct Support Always Questions about your site's health? WhatsApp or email us and we respond fast

⚙️ Technical SEO is the foundation everything else is built on. Content and backlinks produce far better results when your technical foundation is solid. Fix the technical issues first — then every other SEO investment you make will perform better and compound faster.

📈 What Happens After We Fix Your Technical SEO

  • 📈 Week 1–2: Full technical audit delivered — every issue documented, prioritised, and explained in plain English
  • 📈 Week 2–4: Critical and high-priority fixes implemented — crawl errors resolved, speed improved, indexing blocks removed
  • 📈 Month 2: Google re-crawls and re-evaluates fixed pages — ranking improvements begin appearing across key pages
  • 📈 Month 3+: Sustained ranking gains as Google's confidence in your site grows — monthly monitoring keeps the foundation clean

Ready to Find Out What Technical Issues Are Holding Your Website Back?

Most websites we audit have multiple critical technical issues actively blocking their Google rankings — and the business owners had no idea. Let us run a free technical audit and show you exactly what Google sees when it tries to crawl your site.

📞 WhatsApp Us Now: +1 403-975-9222
💬 FREE Technical SEO Audit — We will crawl your website, identify every critical technical issue, and show you a prioritised fix list with estimated ranking impact for each one.
📧 Email: info@yycmarketingca.com
🌐 Website: Contact Us

🎁 Limited Offer: Book this week and get 20% OFF your Technical SEO Audit & Fix!

The most reliable way is to run a free check in Google Search Console — specifically the Coverage report (for indexing issues), the Core Web Vitals report (for speed), and the Mobile Usability report (for mobile errors). You can also run your site through Google PageSpeed Insights for a speed score. However, these tools only show you surface-level issues. A full technical audit using professional tools like Screaming Frog uncovers the deeper structural problems — duplicate content, redirect chains, crawl budget waste, hreflang errors — that these free tools miss entirely.
A thorough technical SEO audit for a small to medium website (under 500 pages) typically takes 3 to 5 business days to complete properly. Larger websites or e-commerce stores with thousands of pages may take 7 to 14 days. The audit itself is only the beginning — implementation of fixes takes additional time depending on the number and complexity of issues found. We always provide a prioritised fix list so you know exactly what is being worked on and in what order.
Fixing critical issues — like removing accidental noindex tags, resolving crawl errors, or fixing HTTPS problems — can produce ranking improvements relatively quickly, often within 2 to 6 weeks as Google re-crawls and re-evaluates your pages. Speed improvements and Core Web Vitals fixes also tend to show results faster than content-based SEO. However, some fixes (like building up crawl budget efficiency) deliver their benefits more gradually over 2 to 3 months. The bigger the issue that was blocking you, the more dramatic the improvement tends to be once it is resolved.
Absolutely — in fact, WordPress and Shopify websites are some of the most common sources of technical SEO issues we encounter. WordPress sites frequently have plugin conflicts that generate duplicate content, theme issues that slow page speed dramatically, and misconfigured SEO plugins that accidentally noindex important pages. Shopify stores commonly have duplicate URLs from product variants, pagination issues, and crawl inefficiencies. Having a popular platform does not protect you from technical issues — it just changes which specific issues are most likely to appear.
On-page SEO is about the content and visible elements on your pages — titles, headings, body text, keywords, and internal links. Technical SEO is about the infrastructure that makes those pages accessible and rankable — site speed, crawlability, indexation, HTTPS, mobile-friendliness, and site architecture. Both are essential. Think of it this way: on-page SEO tells Google what your content is about, while technical SEO ensures Google can actually find, access, and rank that content in the first place. A website with great content but poor technical health will always underperform its potential.